Instagram is officially giving its feed the Facebook treatment.
The photo app is finally rolling out its new algorithmic timeline, which orders your feed based on “what you care about” rather than chronology.
The changes should appear “soon,” though Instagram says it’s already live for many users.
The update will make Instagram feeds much more similar to Facebook’s, with users seeing posts based on factors like popularity and other social signals, rather than strictly chronologically. The change, which Instagram first announced in March, has proved to be controversial among Instagram’s user base, who worry that their followers may not see their posts.
But in a blog post Friday, the company said that people who have had access to the new timeline have been more engaged with posts than with the old timeline.
“With this new ordering you won’t miss your favorite band’s video after the concert, even if it took place across the world in a different time zone,” the company says. “And no matter how many accounts you follow, you should see your best friend’s latest posts.”
Of course, as with any big Instagram change, the feed change has sparked mixed reactions. Some users are still not happy about the app messing with the order of their timelines, though others approve.