The competition, which is in its second year, offered students and businesses a unique opportunity to uncover potential opportunities of trade and investment in Ghana and to network.
A team that worked on a tailoring project for Woodin was adjudged winners in the challenge.
The NBC is an initiative of the Dutch Ministry of Foreign Affairs and the RvO, the Netherlands Enterprise Agency.
It has been implemented over the last two years by Netherlands-based organization Sustainable Motion Corsswise Works and Ghana Netherlands Business and Culture Council (GNBCC) in close collaboration with the University of Professional Studies Accra (UPSA).
It is aimed at building the entrepreneurial potential of participating students by working on business cases and discovering new opportunities for the private sector.
The 40 students divided into 10 teams sought to find solutions to various business cases including finding reliable solutions to the energy crisis in Ghana, how to get SMEs and households to buy into the use of solar power and creating businesses in the waste sector.
Minister of State in charge of Private Sector Development, Rashid Pelpuo lauded organisers for putting together the competition that he hopes would further deepen the relationship between Ghana and the Netherlands.
Dutch ambassador to Ghana, Hans Doctor told Joy Business, “we want to strengthen linkages with Ghanaian universities to sharpen their skills and identify private sector needs which will be useful in the job market”.
SustainableMotion is hoping to extend the concept to other African countries, including Kenya and Benin.
Project leader Ceess Dekker described this year’s edition of the New Business Challenge as successful and promised additional features in the coming years.