Kodak is the iconic camera maker that failed to adapt to the digital age. But now it’s coming out of the dark room with its first smartphone.
The company launched on Thursday an Android-based phone called Kodak Ektra, and it’s all about taking photos.
The device, now available in the U.K. and coming to the U.S. ($550) in the coming months, packs a 21-megapixel camera. That’s compared to just 12 megapixels on most top-tier smartphones like the iPhone 7. There’s also a 13-megapixel front-facing camera for selfies.
It’s packed into a retro-style body reminiscent of an old Kodak camera. It features a big f/2.0 aperture lens, leather wrapped around the surface and a curved edge, which makes it easier to hold.
There’s even a physical camera button on the frame to take pictures and a wheel to change the settings. Oh, and you can buy a $70 leather case that looks like one you’d use for a traditional camera.