Facebook has removed a video on breast cancer awareness posted in Sweden after it considered the images “offensive”, a group says.
Cancerfonden’s video featured animated women with their breasts represented by pink circles, showing ways to detect suspicious lumps.
Facebook has not commented.
The social media platform caused outrage last month for removing the iconic “Napalm girl” photo, saying it showed nudity.
It later reverted that decision, allowing the publication of the picture, which shows a girl fleeing a Napalm attack taken during the Vietnam war in 1972.
In an open letter to Facebook, Cancerfonden said the campaign “was not meant to offend”.
It added that it had found a solution to the problem: illustrating breasts using two pink squares.
Lena Biornstad, the group’s communications director, told AFP news agency: “We find it incomprehensible and strange how one can perceive medical information as offensive.
“This is information that saves lives, which is important for us.”
The group has said it will appeal against the removal of the video. It said it tried unsuccessfully to contact Facebook.
Facebook has also been accused of removing a number of pictures of mothers breastfeeding their children.
Other photos have been removed in similar circumstances, reports say, including one of a mammogram and another of a technician who tattoos nipples and areolas for breast cancer survivors