In many ways, the Walt Disney Co. is an exceptional business model. I can’t think of a corporation that produces more smiles on the faces of children and adults than the company created by animator Walt Disney in the 1920s.
For the majority of people, everyday life can be a struggle, and the magic of Disney makes those struggles more bearable. Disney shows and movies gave me a much-needed escape when I was a child growing up in poverty. And as an adult, I have enjoyed the company’s parks and ships.
That said, since at least 1984, many believe the company has also been in the business of advancing a left-leaning agenda. While some on the left have gone out of their way to smear his memory and name, Walt Disney the man was conservative in nature, and anyone who remembers “The Wonderful World of Disney” knows he created wholesome entertainment.
Beginning with the takeover of the company by Michael Eisner in 1984 and continuing under the leadership of Robert Iger since 2005, it can be argued that Disney has been working overtime to redefine “family values.”
Back in the late 1990s when I worked with former Sen. Bob Dole, I had the pleasure to interact with Iger. He was professional, respectful and could not have been more kind or considerate. Since taking over, he has only made the company more profitable. But beyond his fiscal responsibility to shareholders, does Iger have an even greater responsibility to impressionable children?
Disney has made no secret that it pushes a pro-gay agenda. That is most certainly its right. But where does the company draw the line? A former Disney executive I spoke with told me the company has taken direct aim at children to indoctrinate them about gay lifestyles and gay marriage through shows it airs on The Disney Channel and Disney XD.
The former executive said one of the more subtle techniques is to incorporate the colors of the gay-pride flag in as many shots as possible. The colors are woven in as a wink and nod to the gay community and show up on shirts, hats, posters, stacked cups and rings. The practice has been picked up by other children’s networks and national advertisers.
Disney also pushes the gay agenda by introducing openly gay characters and couples on its children’s programing. Again, that is their right, but should they be in the business of entertaining children or indoctrinating them?
Beyond its pro-gay agenda, which now includes halting funding to the Boy Scouts of America, Disney also leans left in its politics. Once again, that is their right. But going back to their children’s programming, Michelle Obama has become a fixture on seemingly every Disney Channel show or Disney commercial, with President Barack Obama also incorporated in as many ways as possible.
Last year, Disney reportedly had revenue of more than $45 billion and a net income of more than $6 billion, so there is a good chance Iger and his team don’t care if half the nation is troubled that Disney’s children’s programming is shilling for the Obama White House or any other liberal cause. They have made the corporate decision to push their adult ideology upon children ages 2 to 12, and who’s to stop them?
While those who cherish traditional values may not like it, the left controls most of the media, entertainment and “education” in our country. As such, it allows them to re-educate our youth whenever the mood strikes them.
The Disney Co. does much good and brightens the lives of millions around the world, especially children. Because of that, I wish they had stayed in the business of entertaining those children and left the indoctrination to someone else.