DHL Ghana Limited has reduced prices for its freight services on the Ghana-United Kingdom (UK) trade link by about 120 per cent to make it possible for small and medium enterprises (SMEs) to also afford the company’s international courier services.
For instance, a two kilogramme cargo on that route which cost GH¢200 will now go for GH¢90.
The Retail Sales Manager of DHL Ghana, Mrs Kwartemaa Hammond, told the Daily Graphic at a brands awareness float in Accra that the price reduction campaign would run from now until December this year, within which the company hoped to service more SMEs in the country.
She explained that although DHL, as a renowned courier services company, was willing to service all kinds of businesses, many small, micro and medium enterprises had misconstrued it to mean that DHL’s services were beyond their means.
This, she said, caused many such businesses to shy away from accessing their services.
The reduction campaign was, therefore, to help woo these businesses into the DHL fraternity with the hope that they would stay, she added.
“Ghana is virtually a market of SMEs but we have realised over time that most of these businesses think that DHL services are only for the affluent and blue-chip companies but that is not the case. We have moderate prices for everybody and that is what this campaign is seeking to enforce,” she said.
The current campaign comes on the heels of a similar one on the Ghana-USA route, which was done last year. Brand awareness campaign
DHL Ghana Limited, the local subsidiary of DHL Global, has been operating in the country for decades.
To help create awareness and remind people about the brand, the company last week undertook a float with some branded taxis across principal streets of the capital.
It has also secured a branding contract with some 60 taxis to help expose its brand and line of activities to the general public.
Its Retail Sales Manager said she was hopeful the initiative would complement other activities all aimed at increasing awareness and sales in the long run.
“Last year, we grew our business by 42 per cent. This year, our target is 12 per cent and above and all these campaigns are geared towards getting business so we can achieve and even exceed that target,” she explained.
Source : Graphic Online