According to Mr Boateng, “apart from losing market shares, counterfeiting does us more harm by destroying the image of our brand”.
Mr Boateng, who launched the GTP Authentication Service at a ceremony in Accra, said “Counterfeiting does not only affect us as a business, but it also affects the economy and society as a whole – it affects employment, tax generation, development and growth of the country”.
He assured patrons of GTP products that the fabric will continue to be the cloth of choice for fashion, marriage, formal events, church service, work and every day wear.
Mr Boateng was optimistic that the authentication service was a major milestone in the company’s fight against counterfeiting and implored all the customers to help the company fight counterfeiting.
The Tex Styles Managing Director said it was against that background that the company had introduced the new value-added service which will empower consumers to determine easily whether what were bought were genuine GTP products or not.
The Director of Marketing, Reverend Steve Kofi Badu said, ‘GTP now makes it even easier for customers to identify genuine GTP products from fake ones. The next time you go buying GTP, look out for a silver sticker on the label”.
According to Rev. Badu, in the past, counterfeiters simply stole the designs of GTP and put their labels on them, but in recent times, they do not only copy GTP’s designs, but they also copy GTP labels and all other trademark property.
He said it had therefore become very difficult for the ordinary consumer who wants to buy genuine GTP products to tell which was genuine and which is fake.