Capital Bank, formerly First Capital Plus Bank, has launched a campaign dubbed the ‘V-Man’ designed to enhance the savings culture of Ghanaians.
The campaign is expected to attract the many ‘unbanked’ and the ‘underbanked’ segments of the population.
Reports indicate that about 70 percent of Ghanaians remain unbanked but Capital Bank always believe in leading the drive towards financial inclusion across the strata of society through various initiatives.
Managing Director of the Bank, Rev. Fitzgerald Odonkor said “The African, like everyone else, requires some support to make it possible for them to actualize their dreams. We in Capital Bank believe in aligning ourselves with the values and ambition of the African and build sustainable partnerships that help deliver supreme value. It’s in this light that Capital Bank has developed the V-Man campaign aimed at giving the Ghanaian a head-start towards the journey of financial liberation. For the first time probably in the history of banking in Ghana, we are giving customers money vouchers to be used to open accounts.”
He added that Capital Bank will encourage a savings culture and also expose customers to the unique bouquet of financial solutions they can take advantage of, to achieve their goals.
Head of Retail Banking, Eunice Brocke also said “Over the next 30 days, we are providing the opportunity for many people to open accounts and to build-up cash reserves for their future needs whilst getting free money. We call it ‘Free money 4U from the V-man’.”
The V-Man comes in vouchers which Capital Bank’s team of Direct Sales Offices throughout the country will be distributing to the general public. These vouchers will have varying monetary values; the value of the voucher received will be used to open a bank account after which recipients only have to make monthly minimum deposits equivalent to the value of the voucher for a period of at least 4 months to redeem the voucher.
Mrs. Brocke said customers will have access to the full complement of Capital Bank’s Seed banking solution which will enabled them to make utility payments, funds transfer, cash deposits via their mobile phones, earning interest of up to 10 percent on the account balance with no charges.
Capital Bank presently has 18 branches across the country and still counting.
Its strategic focus is to become a tier 1 bank in 5 years and position itself for expansion across the African market