9 Reasons to Avoid Perms and Relaxers

3. Dry Brittle Hair


We all know that chemicals dry out your hair. This is not a secret. The makers of these hair products try to sell a dream and too many African American women buy into it to the tune of billions of dollars each year being spent. As their pockets get bigger, more and more consumers end up with damaged hair. This only means more money in their pockets as they (the companies) advertise different remedies to help restore the damage that their products have caused in the first place.

Not everyone has bought into this pipe dream though; many African Americans are going back to their natural roots with dreadlocks and natural kinky twist hair styles. Even the ‘afro’ has made a come back and it looks stunning. You need to know that chemicals do not repair dry brittle hair; they create it. If going straight is a must for you there are natural ways to get this look without applying chemical hair straighteners.